The first impression counts! Both when introducing yourself at networking events and in the application process.

With a short and concise unique selling point, you can let others know who you are and what you stand for. You can make sure that people remember you. Take your chances to sell yourself well and build a network. Others will understand who you are and why they should be interested in you. The ‘USP’ will also help you stand out from other applicants who may have the same academic and/or professional background and are applying for the same job.